Brand manifesto: Smart Beauty for Smart People

Since 1997 our aim has been to offer a range of cosmetic products that adapt to the different needs of men and women, with total respect for the skin.

Efficacy

Effective products that are as natural as possible, that care for your skin and give you optimum results

Innovation

We constantly monitor global trends and developments in cosmetics

Quality ingredients

Our formulas incorporate carefully-selected ingredients of natural origin

Transparency

Our products are clinically tested and have high skin tolerance

Global

We are a multicultural brand present in more than 30 countries, with a wide range of products that adapt to all skin types 

Animal Friendly

We respect animals so our products are never tested on them

Vegan formulas

Our products are not formulated with any ingredient of animal origin

Sustainability

We comply with FSC regulations that ensure that the cardboard we use comes from forests managed with respect for people and nature.

We work for you, people who want excellent results for their skin, in a way that is easier, fast and effective without having to pay more for it.

We work for you, who are looking for excellent results for your skin.
In the easiest, fastest and most efficient way, without having to pay more for it.

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